If you are brand new to supplements, trying to purchase them can be confusing and overwhelming, because there are countless different brands and products, with new ones being released all the time. There are currently so many items that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can also be confusing, because depending on who you talk to, you perhaps very different thoughts and opinions. Many people have extreme or biased views of supplements, with others on one side saying everyone in order to be take many different supplements and people on the other side saying all supplements are worthless. Associated with pension transfer issues, the simple somewhere in between. There are certainly some great supplements available, but many bags are essentially worthless, and others have some positive benefits, but are not worth the price for them.
Perhaps the greatest amount of supplement confusion stems contrary to the marketing tactics companies use to promote their products, specially in magazines. Many health and wellness magazines are of the same company as the solutions that are advertised the particular magazine and even some of the articles are made to promote their own brand of stuff. When I worked in supplement stores I frequently spoke with people about supplements and was interesting a lot of people had biased views towards or against certain brands based on which magazines they read.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this results are rarely presented within an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by a studies, or have got nothing to use the product being offered. Unfortunately, the only way to find out if the studies and claims are legitimate is to find and read the original study, but benefit for those a daunting task even for people in the industry. Of course, supplement companies are well associated with that fact they as well expect that men and women not fact check their claims.
By quoting information from scientific studies, companies often just go ahead and make their products sound better than they actually are. The interesting thing is both reputable and disreputable companies use this course to help market their products. The difference between the good and bad companies is reputable companies put quality ingredients in some and the labels contain accurate critical information. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements can not even contain lots of the listed ingredients just about all.
Companies frequently get away with making questionable claims or lying concerning how much of a component is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there offers some regulation about what information can display on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have to make what are called “structure/function” claims.
A structure/function claim would be like a calcium supplement label stating that “calcium is necessary for strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ill health.” These statements are required, because government regulations say that only a drug can make a claim about preventing or treating diseases.
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